Job Description :
IDIQ is an award-winning company looking for talented individuals to join the team. We are passionate about fostering your unique skills, supporting your career goals and creating an exceptional work environment while providing outstanding solutions that our members trust.
As one of the fastest growing companies in the United States with consecutive spots on the prestigious Inc. 5000 list, we provide award-winning services and a positive work environment. Our IdentityIQ® and MyScoreIQ® brands feature credit report and identity theft monitoring, and our Resident-Link® brand focuses on positive rent-payment reporting to the credit bureaus.
Duties & Responsibilities:
- Technical writing for product descriptions
- Organize and write operational, instructional and maintenance documentation
- Strategic conversion driven, search-optimized copywriting for content marketing educational microsites and landing pages
- Build captivating, conversion driven lead magnets for B2C audiences, including long-form whitepapers, blog posts, email drip campaigns, social media, infographics & LP copy
- Collaborate with team members to ensure content creation works seamlessly with marketing automation and inbound lead generation strategy
- Conduct comprehensive keyword research for microsites to rank highly for relevant keywords to bring in profitable traffic (i.e., Ahref, Google Search Console)
- Own and execute keyword strategy and optimization to lead to increased revenue
- Some experience building educational microsites and landing pages within SalesForce
- Some experience building emails in CRMs such as SendGrid and SalesForce
- Own and execute internal and external linking strategy and acquisition within and across microsites to increase Google rankings
- Perform regular analysis of competitor’s content marketing efforts, including trending topics and competitor keyword strategies
- Aid in development of cohesive inbound content marketing strategy
- Monitor and own metrics of organic traffic with ability to recommend new technologies
- Expert sense of Buyer Personas, goals, challenges and values of our B2B customers and ability to pivot content creation techniques to match specific audiences
- Collaborate closely with the team to achieve team goals, including but not limited to, inbound lead generation, organic traffic, landing page downloads, paid search ROI and, most importantly, revenue
- Other duties as assigned
Minimum Qualifications:
- Strong understanding of SEO best practices, such as SEO-friendly site architecture, meta titles and tags, etc.
- Strong analytical skills for enhancing SEO performance
- Excellent verbal and written communication skills
- 2-plus years of proven metrics-driven successful content creation with direct impact on revenue
- 2-plus years of experience in content marketing strategy and execution
- 2-plus years of experience in SEO and keyword strategies and optimization
- 2-plus years of experience creating content specific for marketing automation
- Experience collaborating on content strategy reporting, metrics and ROI required
- Knowledge of AP Style required
- Journalism, proofreading/editing experience a plus
- Degree in marketing, English, journalism or related field required
- Ability to juggle multiple projects simultaneously without sacrificing quality of content
- Experience working with a subscription, SaaS business model a plus
- Experience working with Windows Outlook, Excel and Word required
